ELVIS Act

A gold silhouette of a person styled as an ownership seal, symbolising identity as property
IP for Creators

Right of Publicity in the AI Era: Protecting Your Identity

Your name, your face, your voice — in the eyes of the law, they’re not just personal. They’re a form of property you own, and AI has made that ownership more valuable and more vulnerable than ever. Here’s a plain-English guide to the right of publicity in 2026: what it protects, why you don’t have to be famous, the new laws written specifically for the AI era, and how to actually protect and even license your own identity.

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